More than 25 million eCommerce stores exist on the world wide web. In today’s fiercely competitive era, you can’t simply launch your online store and just be done with it. The one big mistake millions of online store owners make after launching their eCommerce store is that they wait for their prospects and customers to miraculously hop onto their website, add products to their carts, swipe their credit cards, and successfully make a purchase.
But that’s not how it works in the real world. Hundreds, if not thousands, of your competitors, are already trying to gain that #1 position on SERPs that will help them attract a world full of traffic towards their online stores. And if you want to get your eCommerce store out there in front of your target audience, you need to tap into the power of eCommerce SEO. That’s the only way you’ll be able to attract traffic to your website and skyrocket your sales.
This blog post clearly explains the four incredible benefits of eCommerce SEO online store owners should know about.
For those who aren’t familiar with the term “SEO,” don’t worry. We’ve put together a quick and crisp SEO guide to help you understand what the marketing tactic is all about.
Now, let’s dive into the five eCommerce SEO benefits straight away.
4 Incredible Benefits of eCommerce SEO You Should Know About
Following are the points we’re about to discuss:
- Drive High-Quality Organic Traffic Towards Your Store
- Boost Conversion Rate
- Position Yourself as Industry Expert
- Smoothen the Overall Customer Experience
Drive High-Quality Organic Traffic Towards Your Website
About 90% of people don’t move past the first page of Google. This means if your online store doesn’t stand toe-to-toe on the first page of the Google SERPs for relevant keywords, you’ll be missing out on more than 90% of your prospects.
That’s a loss you can’t afford. In fact, it’s a loss you shouldn’t afford. We’ve seen businesses invest thousands of dollars in paid ad campaigns that delivered them little to no ROI.
I do not deny that paid ad campaigns don’t deliver results. When done right, you’ll be subject to impressive results. But, once you stop pouring in money, the traffic hopping onto your website will go down.
With eCommerce SEO, you’ll be working your way higher up in the search engines and trying to rank for relevant keywords that’ll help you attract high-quality organic traffic towards your website. While building an eCommerce SEO strategy, I’d advise you to look for low-competition, high-volume as well as high-intent keywords. This will increase your chances of ranking at the top of the Google SERPs.
Boost Conversion Rate
With a surge in high-quality organic traffic on your website, you’ll be converting more and more of your website visitors into paying customers. eCommerce SEO, when done right, can drive a 14.6% conversion rate.
You won’t just be blending in keywords in your website content or blog posts to level up your eCommerce SEO efforts. Instead, Google takes into consideration different factors like user experience, mobile-friendliness and more to determine a website’s search engine rankings.
With eCommerce SEO, you’ll be focusing on these factors and building a top-notch experience for your customers, which will help you convert as many of your website visitors into paying customers.
Position Yourself as Industry Expert
With a well-thought-out eCommerce SEO strategy in place, you can take your business to massive heights. These days, Google doesn’t want to create content just for the sake of SEO. Engagement is another factor that Google seriously takes into consideration while determining search engine rankings.
So, with eCommerce SEO, you’ll be producing high-quality and value-adding content that’ll help you add true value to your audience’s lives and ultimately position yourself as an industry expert.
Smoothen the Overall Customer Experience
86% of consumers have claimed that they are willing to pay more for a better customer experience. One of the big benefits of eCommerce SEO involves focusing on the overall customer experience – right from the moment your visitors land on your website to the time they successfully make a purchase.
With eCommerce SEO, you’ll be focusing on optimizing your store’s functionalities and usability. Also, you’ll be focusing on delivering a smooth experience to your customers and website visitors at each step of the way. This will help you create a great impression and convert as many of them into paying customers as possible.
Grow Your Online Store Today!
While determining search engine rankings, Google takes the following factors into consideration:
- Page Speed
- Secure & Accessible Website
- Optimized Content
- Mobile Friendliness
- User Experience
- Domain Age, URL & Authority
- Social Signals
- Technical SEO
- User Experience
- And more!
With eCommerce SEO, you’ll be focusing on every single one of these factors to deliver a top-notch experience to your audience and boost your search engine rankings.
At redfox visual, we’ve helped dozens of eCommerce websites skyrocket their sales by building a strategic growth-driven eCommerce SEO strategy. And our SEO team would love nothing more than helping you out.
So, what are you waiting for?
Unlock the full force of our SEO team today.
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