Google processes more than 90,000 searches every second. With ever-increasing reliability and about 87.76% search engine market share, Google is undoubtedly the most dominant search engine all across the globe.
As a result, more than 80% of businesses prefer Google Ads over other advertising platforms for PPC. We’ve witnessed businesses spend hundreds of thousands of dollars on Google Ads campaigns. But more than half of businesses are subject to nothing but a disappointing ROI.
That’s because they don’t implement the right set of tactics or strategies to turn their campaigns into an absolute blast.
Don’t make the same mistake most marketers and businesses do.
For every $1 you spend on Google Ads, you can expect an average return of $2.
That’s a 200% ROAS.
So, if you are wondering how Google Ads can help you advance your business goals in 2021, say no more.
This blog post lists out the five reasons you should tap into the power of Google Ads today itself.
Let’s have a look.
How Can Google Ads Help You Advance Your Business Goals in 2021
Following is the list of points we’re about to discuss:
- Allows You to Tap into Google’s Massive Reach
- Helps You Reach Out to Your Target Audience in an Efficient Manner
- Quicker Results
- You’ll be in Complete Control
- Allows You to Tap into Rich & Actionable Campaign Data
Let’s touch on each of the points one by one.
Allows You to Tap into Google’s Massive Reach
Google’s huge.
Nobody can deny that.
Whether you want to purchase a leather bag or are just looking forward to hiring a freelancer, Google’s the best hangout place on the world wide web.
And trust me – that’s where your audience is already hanging out right now.
With billions of people using the platform for different purposes, you can’t afford to miss out on Google Ads.
Google Ads allows businesses to reach out to your target audience with its five distinct campaign types:
- Search Network Campaign
- Display Network Campaign
- Shopping Campaign
- App Campaign
- Video Campaign
So, if you run a pest control business in Boise, you can create targeted ads and bid on relevant keywords to reach out to the right audience at the right time.
Also, Google’s advanced targeting options allow you to save your top advertising dollars that you’d waste otherwise if you reach out to every single person on the planet.
Let’s talk about Google’s Advanced Targeting capabilities next.
Helps You Reach Out to Your Target Audience in an Efficient Manner
Imagine displaying ads to people based in New York if your target audience includes the ones located in California.
That’d be nothing but a waste of your advertising dollars.
With Google’s advanced targeting capabilities, you can display your ads in front of people that are highly likely to buy your products or services – if that’s what you’re looking for.
You can narrow down your target audience based on their location, age, language, time, devices, and various other factors. And that’s not all. You can even target your audience based on their intent.
For example, let’s say you run a pest control business in Boise, you’d want your audience to book a call with you. So, even though the keyword “pest control guide” is relevant, you won’t be targeting this because the ones searching for that aren’t probably ready to book a call with you.
Instead, you’d be more interested in targeting the keyword “pest control near me” or “pest control agency near me” or another higher intent keyword – which means your prospects are ready to purchase.
Higher-intent keywords are driven by ad clicks, not organic search. So, it does not matter if you have a brilliant SEO team backing you up; if you want to target these higher intent keywords, Google Ads is your best option.
Quicker Results
Wondering how can Google Ads help you advance your business goals quickly?
You can be investing thousands of dollars on SEO, but it’ll take time before you observe actual results. Believe me – SEO is a long-term and time-consuming strategy that’ll help you attract high-quality organic traffic to your website.
And unless you have a brilliant strategic SEO team like the one at Redfox Visual to ace your SEO efforts, you may end up witnessing disappointing results.
Also, that doesn’t mean that you have to wait for the SEO results to kick in – if they do – to attract high-quality traffic to your website.
When implemented right, Google Ads will send extremely targeted traffic towards your website and help you generate quality leads. Also, you can directly focus on people who are searching for what your business is offering.
And the best part is that you can get your ads up and running in no time. No more having to wait for six to nine months before even a single prospect hops onto your website.
You’ll Be in Complete Control.
Producing destined-to-be-successful Google Ads campaigns is no piece of cake. And there’s no secret formula for it – if that’s what you have been wondering. There’s no thing called a perfect campaign.
And you’ll need to test various strategies and implement various tactics before you see any real results. Google Ads will allow you to be in complete control of your campaigns, allowing you to test our various strategies and tactics.
With a bit of practice, you can tap into the platform’s mind-blowing extensive features without facing any hurdles.
From your ad copy to your campaign budget, you’ll be in complete control. And that’s one of the reasons why Google Ads is the most preferred advertising platform on the internet.
Allows You to Tap into Rich & Actionable Data
As we discussed, you can’t build a near-perfect campaign without implementing various tactics or strategies. And you’ll never know whether a certain strategy or tactic is delivering results or not if you don’t measure the relevant metrics.
We’ve witnessed businesses spend thousands of dollars on poorly optimized campaigns delivering poor ROI and do nothing about it. That’s because most of them aren’t familiar with their campaigns’ ineffectiveness in the first place.
“If you can’t measure it, you can’t improve it.”
So, you can be spending $10,000 each month on Google Ads – but if you have a world full of traffic hopping onto your website, yet only a handful of people scheduling taking the desired action, then there’s something probably wrong with your sales funnel.
And you can only know what’s wrong when you track the right metrics.
Google Ads allows you to tap into rich and actionable data that’ll help you measure your campaigns’ effectiveness. Some of the most important metrics you should track include:
- Impressions
- Cost
- Average CPC
- Clicks
- CTR by Ad Groups
- CTR by Campaigns
- Conversions
Unlock the Full Force of Google Ads to Advance Your Business Goals in 2021
Millions of businesses use Google Ads to reach out to their target audience. And there’s no denying that you should as well.
It’s literally the best advertising platform on the world wide web.
From helping you attract traffic to conquer your business goals, Google Ads can help you skyrocket your business growth – when done right.
At Redfox Visual, we believe in delivering results. So, if you are a business based in Boise and want to tap into the power of Google Ads, we have a team full of dedicated experts that’d love nothing more than backing you up.
Stop waiting.
Reach out to the Google Ads experts today.
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